IT Hosts Hornet 365 Event and Promo Campaign

The month of April saw a major marketing push to promote the new Hornet 365 university portal and digital platform.  The ESU Web & Digital Strategies team hosted a tabling event in the Memorial Union this past week to bring awareness directly to students.  In addition to meeting around 200 students, we were able to demo Hornet 365, answer questions and hand out custom t-shirts and mugs.  The month's campaign featured the IT Robot, a character created for the marketing initiative.  The robot appeared in short video vignettes, but made his public debut at this week's tabling event.

The campaign included weekly email updates, video vignettes, one-on-one meetings, the tabling event, digital, printed and animated posters, a project website and culminates with a digital scavenger hunt this week.  

A special Hornet 365 issue of IT Showcase, our regular publication, will be available in printed and digital editions the first week of May.

Hornet 365 is fully functional and available now at hornet.emporia.edu.  The current portal, BuzzIn, will be shutdown later this summer.

Brian Osbourn
Director, Web & Digital